Apollo Blog
Apollo Blog
  • Guest Posts

A Founder’s Guide: Your First ICP & Buyer Persona

  • 6 minute read
  • April 3, 2018
  • by Andrew Oddo
  • No comments
business people standing in front of a skyscraper window
The following is a guest post by Andrew Oddo, Director of Growth at Bowery Captial. As a founder, forging your first ideal customer profile (ICP) and buyer persona can be…
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  • Guest Posts

8 Phrases to Avoid in Your Sales Emails

  • 4 minute read
  • March 20, 2018
  • by Tom Jenkins
  • No comments
a business woman checks her email in a meeting
A guest blog by Tom Jenkins – CloudTask: Sales and Marketing and Alignment Specialist. Avoid these phrases in your sales emails to improve your lead nurturing and inbound sales processes. Email is…
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  • Team Building

How and When to Train Your SDR Team

  • 2 minute read
  • February 16, 2018
  • by Sarah LaCroix
  • No comments
a group of five business people touch fists over a desk with computers
Why should you train your SDR team? Beyond the obvious answer of selling better, education and training keep teams happy. Training gives SDR teams the tools they need for their sales arsenal…
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  • Account Based Sales
  • Email Outreach

The Account-Based Sales Decision-Making Unit Glossary

  • 3 minute read
  • February 16, 2018
  • by Sarah LaCroix
  • No comments
two business people shake hands surrounded by coworkers
If you employ Account-Based Sales (ABS) in your sales strategy, you’ll run into a variety of personas at companies with different responsibilities in the decision-making process. Each person has their…
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  • Team Building

How to Decide SDR Quota, Compensation, and Territory

  • 3 minute read
  • February 16, 2018
  • by Sarah LaCroix
  • No comments
a salesman standing on a map
What has Apollo been up to lately? We’ve been busy helping sales teams increase their revenue, deal size, and maximize their resources.   Once you’ve started your SDR team, it’s time to build…
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  • Meet the Team

Meet the Apollo Team: Lily Chen, Front-End Engineer

  • 5 minute read
  • January 17, 2018
  • by Sarah LaCroix
  • No comments
astronaut floating outside a spaceship in space
This is an interview in an ongoing series with members of the Apollo team. Today we’re talking with Lily Chen, the newest member of our engineering team. Who is Lily? Three…
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  • Meet the Team

Meet the Apollo Team: David Sasda, Head of Design

  • 3 minute read
  • January 12, 2018
  • by Sarah LaCroix
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space craft taking off
This interview is the first of an ongoing series of introductions to members of the Apollo team. We just released a full UI refresh on our platform, so we interviewed David,…
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  • Prospecting

What is Sales Development?

  • 5 minute read
  • December 11, 2017
  • by David Dulany
  • No comments
two business people shake hands over a desk with computers and paper on it
The following is a guest post from David Dulany, founder and CEO of Tenbound. Let’s take it back to basics. What is this thing called Sales Development, and is it right…
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  • Email Outreach

How to Grow Your SEO Agency through Outbound Sales Part 2

  • 3 minute read
  • November 1, 2017
  • by Sarah LaCroix
  • No comments
business man speaks on the phone to his clients
The top 2 outbound sales best practices were in Part 1 SEO Agencies’ with this article rounding out the top 5. We’ve learned a lot of really interesting things from our SEO…
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  • Email Outreach

How to Grow Your SEO Agency through Outbound Sales Part 1

  • 3 minute read
  • October 24, 2017
  • by Sarah LaCroix
  • No comments
dartboard with a single dart in the bullseye
We’ve learned a lot of really interesting things from our SEO agency customers based on the nuances of their market and want to share our learnings with all of you.…
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